Sales zone function

With the unique sales zone function of the OIDO online shop, each sales area or customer group can be individually controlled and optimally served. This enables unprecedented flexibility, targeted customer communication and professional process control for a wide range of business models and situations – all efficiently, centrally and scalably.

Example: Access for a B2B customer

Try out the fictional hummus shop as a B2B customer called ‘Cafe Centrale’. No registration or password is required. Not to worry, though – you won't be charged or receive anything. 😀

Many catering and retail companies serve different customer groups and locations – from restaurant areas and delivery zones to event locations and pop-up shops. These areas (sales zones) often have different requirements in terms of the products offered, services, communication channels and processes. In classic online shop systems, it is usually not possible to manage such differentiated sales zones with individual settings centrally, flexibly and efficiently. This results in inconsistencies, high maintenance costs, error proneness and, last but not least, suboptimal customer experiences.

• Target group orientation: Each sales area should be able to be optimally and individually tailored.
• Maximum flexibility: Different offers, forms of communication and shop functions should be controllable on a zone-specific basis.
• Centralised control: All settings and parameters must be efficiently manageable from a central location.
• Error prevention: Consistent, targeted settings reduce misunderstandings and increase user-friendliness.
• Scalability: Unlimited expansion to new zones and sales points without system breaks.

The unique zone system of the OIDO online shop allows individual parameters and settings to be defined for each sales zone (e.g. restaurant area, delivery radius, outdoor sales stand, event area):

Individual settings for each zone:

• Distribution channels: Select whether pick-up, delivery or additional services are offered in the zone.
• Process control: Specify whether customers can only order in the zone or also pay directly online.
• Product range: Individual selection and display of product categories; each sales zone can be assigned its own product range.
• Editorial content: Determine which blog posts and web pages are displayed in each zone.
• Communication: Enter zone-specific welcome texts and checkout notes for a personalised approach.
• Shop features: Zone-specific display or hiding of functionalities such as order status, discount codes, comment functions, additional information, etc.
• Sales points: Any number of points (e.g. individual tables, cash registers, sales stands, sectors) can be created, managed and addressed for each sales zone.

All sales zones are controlled centrally via the OIDO backend – changes take effect in real time.

SALES ZONES | OIDO HELP

All about the use of sales zones.

OIDO HELP

Extremely high flexibility: The shop adapts precisely to the different business areas, time slots and target groups – whether delivery service, on-site catering, takeaway stand or event area.

Individualisation and target group focus: Each customer experiences exactly the services, products and communication that are right for their zone – this increases acceptance, satisfaction and conversion.

Efficient management and scalability: Centralised maintenance saves time and prevents errors. New sales zones and points can be added with just a few clicks.

Optimised user guidance: Clear, zone-specific user interfaces prevent incorrect orders and protect against confusion caused by irrelevant content.

Competitive advantage: Businesses can respond to changes much more quickly and precisely and adapt their offerings flexibly – for example, for new events, seasonal zones, test markets or peak utilisation periods.

Holistic control: Integration of all process-relevant information and settings in one platform – no isolated solutions or duplicate data maintenance required.